The event that kicked off in London in 1989 is unarguably one of the largest beauty trade exhibitions in United Kingdom, Europe and South Africa but now also in India, since its inception in 2012. After a successful launch of the Mumbai show in 2013 followed by industry's favourite beauty show in June 2014 and October 2015, Professional Beauty team gave the beauty industry it's biggest event ever in India, at Professional Beauty Mumbai in September 2016.