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Wednesday 21 March 2018
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17 May 2017
APSWC drafts first white paper for Asian spa and wellness industry

The Asian spa and wellness sector faces four critical challenges, according to a new report.

The White Paper – compiled by the nonprofit industry group the Asia Pacific Spa & Wellness Coalition (APSWC) – lists customers, staff, technology and design as the primary issues facing the region’s spa and wellness industry.

The report’s findings are based on a two-day, invitation-only roundtable event organised by APSWC in March. The event featured 40 industry leaders from 15 countries, with the aim of highlighting industry issues and brainstorm solutions through organic discussion.

Describing the publication of the report and the roundtable as a “watershed” for the region’s spa and wellness industry, APSWC chair Andrew Jacka said the intention is to grow the event into a larger gathering.

“This was the first of what we hope will evolve in future years into a multiple day educational event open to all levels of industry,” he said. “Never before has it been attempted to bring industry leaders together with a singular objective of defining what issues we face, what the opportunities are, what needs to be done and who needs to do it, to achieve our collective objective of professional growth and development.

“It is not a paper that just talks about the problems, it is a paper that identifies realistic steps towards solving the problems," Jacka continued.

The four challenges – and potential solutions – are grouped into four topics in the report:

Customers: During the roundtable, the region’s spas were accused of falling into the trap of being too generic. Solutions included better researching who the customers are and what they want, and reflecting this in the business models of spas.

In addition, the roundtable concluded that social media should be handled promptly, especially when taking the opportunity to resolve negative reviews.

Design for wellbeing: People, planet and profit were identified as “the three Ps” that the sector needs to focus on. The creation of a “Design for Wellbeing” standard was suggested, which would then be promoted and trained region-wide.

Our People, Our Future: Spa and wellness employees span manual labour and management, and the industry needs to better recognise the variations, the roundtable agreed. Rather than a simple issue of fair pay levels, retaining staff is about motivation via benefits and rewards that empower. Flexibility helps motivate, and Millennials – who will make up much of the workforce going forward – are motivated when offered mentoring, feedback and best practices management.

Treatment and Therapy Technology: From digital innovations to operating systems, treatments and skincare, social media and marketing, technology is already all-encompassing in the wellness industry. Classifying potential technologies and their benefits, ensuring relevance to individual businesses and keeping up with cutting-edge technologies like wearables, augmented and virtual reality, will be necessary to keep customers engaged.

The APSWC is also hosting an 'Understanding Ayurveda' study tour to Kerala, India, which will take place 10-15 August 2017.

The next APSWC Roundtable is tentatively scheduled for 15 - 16 March, 2018.

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15 Mar 2018
Jeff Kohl to receive ISPA Dedicated Contributor award
The International Spa Association (ISPA) will present Jeff Kohl, former chief operating officer of Spa & Club Ideations, with the 2018 ISPA Dedicated Contributor Award at the 28th annual ISPA Conference & Expo at the Phoenix Convention Center in Phoenix, US, set to take place 24-26 September.
13 Mar 2018
Wellness professionals gather for inaugural Women in Wellness Leadership Conference
On 6 March, two days before International Women’s Day, 230 wellness professionals from across the USA and beyond convened in New York City for the first-ever Women in Wellness Leadership Conference presented by American Spa magazine.
08 Mar 2018
RKF debuts luxury linen line with Paris fashion show
RKF Luxury Linen has debuted its new collection of high-end luxury linen wear with a fashion show in Paris.
08 Mar 2018
Attendances for women’s elite sport events set to break 500,000 barrier for first time
Women’s sport has never been more popular, as the number of spectators attending elite events in the UK is set to break the half-million barrier for the first time this year.
07 Mar 2018
Details confirmed for first ever FIBO USA event
Reed Exhibitions has confirmed the dates and venue for the first ever FIBO USA fitness trade show later this year.
02 Mar 2018
Global head of Miraval unveils plans for growth
Hyatt has plans to grow both Miraval and Exhale following its recent acquisition of the two wellness brands, with the hospitality giant investing another US$100m in Miraval by the end of this year, according to Marc Ellin, global head of Miraval Group, who spoke at the World Spa and Wellness Convention in London earlier this week.
01 Mar 2018
Matt Roberts reveals details of spa and fitness partnership at The Langley
London-based fitness entrepreneur, author and personal trainer Matt Roberts has called for a greater integration of spa and fitness in today’s holistic wellness space.
26 Feb 2018
Programme of speakers revealed for boutique fitness event Sweat
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
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