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Sunday 22 October 2017
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17 May 2017
APSWC drafts first white paper for Asian spa and wellness industry

The Asian spa and wellness sector faces four critical challenges, according to a new report.

The White Paper – compiled by the nonprofit industry group the Asia Pacific Spa & Wellness Coalition (APSWC) – lists customers, staff, technology and design as the primary issues facing the region’s spa and wellness industry.

The report’s findings are based on a two-day, invitation-only roundtable event organised by APSWC in March. The event featured 40 industry leaders from 15 countries, with the aim of highlighting industry issues and brainstorm solutions through organic discussion.

Describing the publication of the report and the roundtable as a “watershed” for the region’s spa and wellness industry, APSWC chair Andrew Jacka said the intention is to grow the event into a larger gathering.

“This was the first of what we hope will evolve in future years into a multiple day educational event open to all levels of industry,” he said. “Never before has it been attempted to bring industry leaders together with a singular objective of defining what issues we face, what the opportunities are, what needs to be done and who needs to do it, to achieve our collective objective of professional growth and development.

“It is not a paper that just talks about the problems, it is a paper that identifies realistic steps towards solving the problems," Jacka continued.

The four challenges – and potential solutions – are grouped into four topics in the report:

Customers: During the roundtable, the region’s spas were accused of falling into the trap of being too generic. Solutions included better researching who the customers are and what they want, and reflecting this in the business models of spas.

In addition, the roundtable concluded that social media should be handled promptly, especially when taking the opportunity to resolve negative reviews.

Design for wellbeing: People, planet and profit were identified as “the three Ps” that the sector needs to focus on. The creation of a “Design for Wellbeing” standard was suggested, which would then be promoted and trained region-wide.

Our People, Our Future: Spa and wellness employees span manual labour and management, and the industry needs to better recognise the variations, the roundtable agreed. Rather than a simple issue of fair pay levels, retaining staff is about motivation via benefits and rewards that empower. Flexibility helps motivate, and Millennials – who will make up much of the workforce going forward – are motivated when offered mentoring, feedback and best practices management.

Treatment and Therapy Technology: From digital innovations to operating systems, treatments and skincare, social media and marketing, technology is already all-encompassing in the wellness industry. Classifying potential technologies and their benefits, ensuring relevance to individual businesses and keeping up with cutting-edge technologies like wearables, augmented and virtual reality, will be necessary to keep customers engaged.

The APSWC is also hosting an 'Understanding Ayurveda' study tour to Kerala, India, which will take place 10-15 August 2017.

The next APSWC Roundtable is tentatively scheduled for 15 - 16 March, 2018.


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20 Oct 2017
Szekely receives inaugural Living a Well Life award at 95 years young
Industry icon Deborah Szekely has been presented with the inaugural Living a Well Life Award, for embodying wellness principles and practices throughout her life.
20 Oct 2017
Dr Richard Carmona receives GWS Social Impact Award
Dr Richard Carmona – the 17th surgeon general of the US and chief of health innovation for wellness destination Canyon Ranch – received the Global Wellness Summit’s Social Impact Award for his commitment to expand access to health and wellness to people around the world.
19 Oct 2017
WAZA and UN team up to tackle environmental problems
The World Association of Zoos and Aquariums (WAZA) has signed an agreement with the United Nations (UN) in order to better combat marine litter, coral reef pollution and the illegal trade of species around the world.
18 Oct 2017
ISPA launches new global workforce study
The International SPA Association (ISPA) Foundation announced the launch of a new spa workforce study at the 2017 ISPA Conference & Expo being held at Mandalay Bay Resort & Casino in Las Vegas this week.
18 Oct 2017
IAAPA supporting Give Kids the World at 2017 expo
Give Kids the World Village – a cost-free resort for children with life threatening illnesses – will enter its 22nd year in partnership with IAAPA at the organisation’s annual expo, with a number of initiatives and events lined up for this year’s show.
16 Oct 2017
Harmsworth receives ISPA Visionary Award
Sue Harmsworth, chair and founder of ESPA International, was awarded the ISPA Visionary Award this morning (16 October) at the International Spa Association’s annual conference in Las Vegas.
16 Oct 2017
ISPA attendees donate to Las Vegas first responders
Delegates at the ISPA conference at the Mandalay Bay in Las Vegas have started collecting donations for those who were first to respond to the worst mass shooting in modern US history.
16 Oct 2017
Bounce founder named top franchisor at Best Business Women Awards
Kimberlee Perry, founder of trampolining fitness group Bounce, has been named as the UK’s Best Franchisor at the Best Business Women Awards 2017.
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Diary dates
07-29 Oct 2017
Dynamic Reformer Course
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The International Congress of Esthetics and Spa - Miami
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17th Annual IHRSA European Congress
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4th Annual IHRSA / Mercado Fitness Mexico City Conference & Trade Show
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28-31 Oct 2017
SPATEC Middle East
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MuseumNext Tech
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Germany
01-02 Nov 2017
IOG Saltex
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01-03 Nov 2017
HI Design Asia: Hotel Interior Design: The Decision Makers' Forum
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Football Business Awards
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ARCHITECT@WORK - Turkey
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