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Wednesday 17 January 2018
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08 Jun 2017
Influential speakers gear up for inaugural TIDE tech conference

The first ever TIDE conference (Technology. Innovation. Design. Experience.) takes place next week in Orlando, a day-long precursor to the annual InfoComm convention in Orlando, Florida.

A bright lineup of speakers, including Pixar’s Matthew Luhn, Local Project’s founder Jake Barton, Jason Crusan from NASA and “godmother of virtual reality” Nonny de la Peña, will look at the power of AV technology and its evolution across a variety of industries. The conference, which also features breakout sessions and panel discussions, will place a special emphasis on the role of storytelling in designing technological experiences, and vice versa.

“From CG animation to big data, technology has created so many opportunities for storytellers to forge stronger, more meaningful connections with their audiences,” said Pixar’s Luhn, who holds brand storytelling workshops for clients like Disney, Adidas, Facebook and Google. “Technology inspires art and art inspires technology. After my keynote presentation, attendees will have clear understanding of how to craft impactful, personal stories that will help them connect more effectively with their audiences.”

Held on 13 June at the Hyatt Regency Hotel near the Orange County Convention Center, TIDE welcomes VR pioneer De la Peña, CEO of Emblematic Group, as keynote speaker. She has made a name for herself from telling emotional stories through the use of new technologies.

De la Peña said: “The impact that virtual, augmented and mixed reality has had on the way we see, hear and feel stories — both fiction and the news — is ground-breaking. Being in the moment transcends being an observer and connects you to the subject more than any other medium.”

Meanwhile, Barton, whose company Local Projects worked on New York’s 9/11 Memorial Museum and Cooper Hewitt Smithsonian Design Museum, will give a talk entitled “The Intersection of Space and Storytelling”.

Later in the day, Crusan will treat attendees to an sneak peek at what the future of space travel technology looks like and how NASA is using technology to prepare for life beyond Earth. “Humans, not technology, will determine whether we reach Mars by 2030,” he says.

With InfoComm 2017 kicking off the next day, senior vice president of expositions, InfoComm International, said: “InfoComm is proud to introduce an energetic conference that showcases AV as a truly creative profession.”

“The world of AV is getting more and more exciting with extremely fast-paced developments in technology. The speakers and program we have curated for TIDE will show our audience how to tie their creative energy with transformative technology to produce outcomes that drive business goals.”

Attendees can register for TIDE when they register for InfoComm 2017 at infocommshow.org.


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11 Jan 2018
Fitness sector leaders set for Madrid training programme
Top executives from the physical activity sector's leading organisations will converge in Madrid, Spain, next month to discuss business issues that will affect the growth of the industry globally.
21 Dec 2017
Birmingham named host city for 2022 Commonwealth Games
Birmingham has officially been named the host of the 2022 Commonwealth Games, beating competition from Kuala Lumpur, Victoria (Canada) and Australia.
20 Dec 2017
Golf leaders to challenge tradition at first Golf Business Innovation Show
The future model for golf clubs and businesses will take centre stage as leaders convene for the inaugural Golf Business Innovation Show in February.
20 Dec 2017
Birmingham set to win bid for 2022 Commonwealth Games
Birmingham is set to be officially announced as the host of the 2022 Commonwealth Games tomorrow (21 December).
13 Dec 2017
Drayson celebrates rise from school drop-out to UK fitness industry's Outstanding Individual of 2017
Danny Drayson has been on a journey from school drop-out to young person development ambassador at Life Leisure – and has now landed Active Training Awards' Outstanding Individual of the Year title along the way.
12 Dec 2017
World Spa Awards winners revealed: Talise Ottoman named best resort spa
The winners of this year’s World Spa Awards have been announced during a gala reception held at the JW Marriott Phu Quoc Emerald Bay resort in Vietnam.
06 Dec 2017
David Adjaye to address race and architecture at Design Miami
David Adjaye will speak on a panel at the 13th annual Design Miami international design fair this afternoon (6 December).
06 Dec 2017
Speakers announced for Forum HOTel&Spa
Tom Bauer, Martin Rhomberg, Roger Allen, Caroline Mahe and Beata Aleksandrowicz have been announced as speakers at next year’s Forum HOTel&Spa conference.
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Diary dates
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