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Monday 19 March 2018
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08 Nov 2017
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."

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15 Mar 2018
Jeff Kohl to receive ISPA Dedicated Contributor award
The International Spa Association (ISPA) will present Jeff Kohl, former chief operating officer of Spa & Club Ideations, with the 2018 ISPA Dedicated Contributor Award at the 28th annual ISPA Conference & Expo at the Phoenix Convention Center in Phoenix, US, set to take place 24-26 September.
13 Mar 2018
Wellness professionals gather for inaugural Women in Wellness Leadership Conference
On 6 March, two days before International Women’s Day, 230 wellness professionals from across the USA and beyond convened in New York City for the first-ever Women in Wellness Leadership Conference presented by American Spa magazine.
08 Mar 2018
RKF debuts luxury linen line with Paris fashion show
RKF Luxury Linen has debuted its new collection of high-end luxury linen wear with a fashion show in Paris.
08 Mar 2018
Attendances for women’s elite sport events set to break 500,000 barrier for first time
Women’s sport has never been more popular, as the number of spectators attending elite events in the UK is set to break the half-million barrier for the first time this year.
07 Mar 2018
Details confirmed for first ever FIBO USA event
Reed Exhibitions has confirmed the dates and venue for the first ever FIBO USA fitness trade show later this year.
02 Mar 2018
Global head of Miraval unveils plans for growth
Hyatt has plans to grow both Miraval and Exhale following its recent acquisition of the two wellness brands, with the hospitality giant investing another US$100m in Miraval by the end of this year, according to Marc Ellin, global head of Miraval Group, who spoke at the World Spa and Wellness Convention in London earlier this week.
01 Mar 2018
Matt Roberts reveals details of spa and fitness partnership at The Langley
London-based fitness entrepreneur, author and personal trainer Matt Roberts has called for a greater integration of spa and fitness in today’s holistic wellness space.
26 Feb 2018
Programme of speakers revealed for boutique fitness event Sweat
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
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Diary dates
15-19 Mar 2018
Cosmoprof Worldwide Bologna
Fair District
19-21 Mar 2018
MuseumNext Australia
20 Mar 2018
Future of Museums: Collections
Wellcome Collection
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21-24 Mar 2018
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IHRSA 2018
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International Fitness Showcase
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(ISEA) International Sports Engineering Association Conference
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Hotel Investment Conference Asia Pacific (HICAP)
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Professional Beauty Kolkata
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AAA 2018 (Asia Amusement & Attractions Expo)
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World Travel Market Latin America
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2018 Asia VR&AR Fair & Summit (VR&AR Fair 2018)
China Import & Export Fair Complex (Area A)
03-05 Apr 2018
2018 China (Guangzhou) Int'l Game & Amusement Exhibition(CIAE)
China Import & Export Fair Complex(Area A)
09-11 Apr 2018
Dubai Entertainment Amusement and Leisure Show (DEAL)
Dubai World Trade Centre
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