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Friday 21 September 2018
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08 Nov 2017
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."


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19 Sep 2018
Edgbaston to increase capacity for Ashes test and World Cup
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
18 Sep 2018
Tokyo preparing for 'transformative' Olympic Games
The organising committee for the Tokyo 2020 Olympic Games has pledged to use the 'power of sport to change the world', when it hosts the event in two years' time.
13 Sep 2018
Global Wellness Institute to release in-depth analysis on global wellness economy
The Global Wellness Institute will release an in-depth update of its Global Wellness Economy Monitor at this year’s Global Wellness Summit, taking place at Technogym Village, Cesena, Italy, 6-8 October.
13 Sep 2018
Freedom of movement to lead agenda at ETOA European Tourism Summit
This year's European Tourism Summit, which is being held in Lucerne next month, will focus on the threats on freedom of movement and other key issues facing the European tourism sector.
11 Sep 2018
Rem Koolhaas to deliver keynote at World Architecture Festival
Dutch architect and founder of Office for Metropolitan Architecture (OMA) Rem Koolhaas will deliver the closing keynote speech at the 2018 World Architecture Festival (WAF).
06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit next month in Italy.
03 Sep 2018
Indonesia throws its hat in 2032 Olympic bid ring
Indonesian president Joko Widodo has revealed the country's intentions to bid for the 2032 Olympic and Paralympic Games.
04 Sep 2018
Former NBA Europe chief Ben Morel named CEO of Six Nations Rugby
The Six Nations Council has appointed Benjamin Morel as the new chief executive of Six Nations Rugby – the organisation responsible for the international rugby championship.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
22-23 Sep 2018
World Wellness Weekend
Worldwide
23-24 Sep 2018
The International Congress of Esthetics and Spa - Long Beach
Long Beach Convention Center
Long Beach
United States
23-27 Sep 2018
EAS (Euro Attractions Show) 2018
RAI Exhibition and Convention Centre
Amsterdam
Germany
24-26 Sep 2018
ISPA Conference and Expo 2018
Phoenix Convention Center
Phoenix
United States
24-27 Sep 2018
SIBEC North America
Omni La Costa Resort & Spa
Carlsbad
United States
25-26 Sep 2018
International Wellness Conclave (IWC2018)
Radisson Blu Plaza Delhi Airport
Delhi
India
26-27 Sep 2018
Hotel Investment Conference (Hot.E)
Hilton London Bankside
London
United Kingdom
29-30 Sep 2018
SFN Expo
SEC Glasgow
Glasgow
United Kingdom
29 Sep - 02 Oct 2018
ASTC 2018 Annual Conference
Connecticut Science Center
Hartford
United States
30 Sep - 01 Oct 2018
Olympia Beauty
Olympia Exhibition Centre
London
United Kingdom
01-02 Oct 2018
Energy Management Summit
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
01-02 Oct 2018
Professional Beauty Mumbai
Bombay Exhibition Centre
Mumbai
India
04 Oct 2018
VAC 2018 (The Annual National Conference of Visitor Attractions)
Queen Elizabeth II Conference Centre
London
United Kingdom
more diary dates
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