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Wednesday 17 January 2018
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08 Nov 2017
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."


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11 Jan 2018
Fitness sector leaders set for Madrid training programme
Top executives from the physical activity sector's leading organisations will converge in Madrid, Spain, next month to discuss business issues that will affect the growth of the industry globally.
21 Dec 2017
Birmingham named host city for 2022 Commonwealth Games
Birmingham has officially been named the host of the 2022 Commonwealth Games, beating competition from Kuala Lumpur, Victoria (Canada) and Australia.
20 Dec 2017
Golf leaders to challenge tradition at first Golf Business Innovation Show
The future model for golf clubs and businesses will take centre stage as leaders convene for the inaugural Golf Business Innovation Show in February.
20 Dec 2017
Birmingham set to win bid for 2022 Commonwealth Games
Birmingham is set to be officially announced as the host of the 2022 Commonwealth Games tomorrow (21 December).
13 Dec 2017
Drayson celebrates rise from school drop-out to UK fitness industry's Outstanding Individual of 2017
Danny Drayson has been on a journey from school drop-out to young person development ambassador at Life Leisure – and has now landed Active Training Awards' Outstanding Individual of the Year title along the way.
12 Dec 2017
World Spa Awards winners revealed: Talise Ottoman named best resort spa
The winners of this year’s World Spa Awards have been announced during a gala reception held at the JW Marriott Phu Quoc Emerald Bay resort in Vietnam.
06 Dec 2017
David Adjaye to address race and architecture at Design Miami
David Adjaye will speak on a panel at the 13th annual Design Miami international design fair this afternoon (6 December).
06 Dec 2017
Speakers announced for Forum HOTel&Spa
Tom Bauer, Martin Rhomberg, Roger Allen, Caroline Mahe and Beata Aleksandrowicz have been announced as speakers at next year’s Forum HOTel&Spa conference.
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Diary dates
16-18 Jan 2018
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