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Monday 18 June 2018
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08 Nov 2017
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."


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14 Jun 2018
Looking forward as London prepares for MuseumNext
Museum delegates will soon gather in London for the European edition of this year's MuseumNext conference, which kicks off on Monday (18 June) for its 10th year.
14 Jun 2018
Luzhniki Stadium reopens to host opening game of FIFA World Cup
The 21st edition of the FIFA World Cup will kick off later today, marking the re-opening of what has been described as the "most high-tech stadium in World Cup history".
14 Jun 2018
Wellness Meets Fashion: GWS to feature runway show
The confluence of fashion and wellness will be explored during the first-ever Wellness Meets Fashion show, which will take place at the Global Wellness Summit’s (GWS) gala event on 7 October, 2018 in Cesena, Italy.
13 Jun 2018
Breaking: US, Canada and Mexico to host FIFA 2026 World Cup
A joint bid with the US, Mexico and Canada has been selected to host the FIFA 2026 World Cup, following a vote by the FIFA Congress today.
12 Jun 2018
Manchester City FC opens its facilities to kids during Active Uprising
Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
12 Jun 2018
GOCO’s D’Angelo wins Black Diamond Award
The 11th annual Forum Hotel & Spa conference took place last week at the Four Seasons George V in Paris, bringing together spa and hospitality executives from France, Italy, Switzerland, Germany, Austria, the Netherlands, Morocco, Portugal, Russia, Luxembourg, Great Britain and the US.
11 Jun 2018
Michelle Obama to keynote at Mindbody's BOLD Conference
Former First Lady, Michelle Obama, will give a keynote speech at this year's BOLD conference.
04 Jun 2018
Andy Burnham announced as Active Uprising headline speaker
Former health secretary and current Manchester mayor Andy Burnham has been confirmed as the headline speaker at this year's Active Uprising event.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
18-19 Jun 2018
Sports & Leisure Forum
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
18-19 Jun 2018
Spa Life International (Ireland)
Johnstown Estate Hotel & Spa
Enfield
Ireland
18-21 Jun 2018
MuseumNext Europe
tbc
London
United Kingdom
20-21 Jun 2018
MIPIM PropTech Europe
Palais des Congrès
Paris
France
20-23 Jun 2018
SPATEC Europe
Mövenpick Hotel Mansour Eddahbi
Marrakech
Morocco
20-23 Jun 2018
Active Uprising
Manchester Central
Manchester
United Kingdom
23-25 Jun 2018
International Esthetics, Cosmetics & Spa Conference Las Vegas
Las Vegas Convention Center
Las Vegas
United States
24-26 Jun 2018
HOTEC Design
Loews Ventana Canyon Resort
Tucson
United States
27-28 Jun 2018
Major Events Summit
Exhibition Centre Liverpool
Liverpool
United Kingdom
02 Jul 2018
London Venues Summit
Hilton London Canary Wharf
London
United Kingdom
02-03 Jul 2018
Facilities Management Forum
The Principal
Manchester
06-08 Jul 2018
International Game and Amusement Fair (GAF)
Wuhan International Expo Center
Wuhan
China
18 Jul 2018
Hotel Designs Meet Up
King Street Townhouse
Manchester
more diary dates
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