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Diary Highlights
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Monday 18 June 2018
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09 Nov 2017
Russian Spa Congress shows market potential

Last week, almost 250 spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.

Organised by the Spa & Wellness International Council, headed by Elena Bogacheva, the congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world.

The event served as the test for the soon-to-open Green Resort Hotel & Spa, perched on the hill above the river in Kislovodsk, one of four thermal cities in this part of Russia. The hotel is a well-designed and modern space that features a large spa and pool complex on the ground floor, overlooking a rose garden.

This year, 56 speakers made presentations over three days, covering topics including staff management, wellness tourism, psychology in spas and marketing.

According to the most recent Global Wellness Institute statistics, Russia ranks 8th in the world in the number of spas, with more than 3,000 locations, mostly in large cities, and is also 4th on the list of thermal spring areas, with over 800 establishments.

Because of visa and language issues, international tourism to Russia is flat, but domestic tourism is strong, with between 33-36 million annual travellers. According to the Russian Union of Travel Industry, domestic tourism is growing between 8 and 10 per cent a year.

The market is very interested in wellness tourism, and the Russian Ministry of Health reports that only 30 per cent of Russians have expressed satisfaction with foreign wellness visits, feeling that their home market provides a better experience.

The Russian Federation has a Strategy of Development of Tourism in place through the year 2020, in which they hope to improve the quality and competitiveness of their tourism products for both domestic and international visitors, indicating a growing opportunity in this region for spas and wellness-related businesses.

Some highlights from the myriad conference lectures included a presentation by Marion Schneider of Germany’s Toskana Therme on the economic effect of a therme, with her three current facilities providing a strong foundation for growth and tourism in their villages.

Gennady Bartukhin, president of the National Bath Federation, shared his organization's plans for a National Bath Museum in Moscow, and Gayane Suriakhina, director of La Salute Fitness Club & Spa, gave a detailed presentation on the best metrics to create revenue in a club spa.

Neurobiologist Dr Claudia Aguirre shared her findings on skin and beauty synergies with the brain, and local marketing guru Roman Tarasenko gave an SRO gallery ideas and examples for current successful marketing strategies.

A small expo with global and local brand and equipment sponsors including Thalgo, Comfort Zone, Sundari and Iyashi Dome was available for attendees to browse the latest in offerings from these companies, while demonstrations and spa treatments were available in the spa for further experience and participation throughout the conference.

The fourth day of the congress offered tours of local sanatoriums and some other cultural activities, and the evening culminated with the Perfect Spa Awards and Gala Dinner, which honoured local Russian spas across a variety of categories.







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14 Jun 2018
Looking forward as London prepares for MuseumNext
Museum delegates will soon gather in London for the European edition of this year's MuseumNext conference, which kicks off on Monday (18 June) for its 10th year.
14 Jun 2018
Luzhniki Stadium reopens to host opening game of FIFA World Cup
The 21st edition of the FIFA World Cup will kick off later today, marking the re-opening of what has been described as the "most high-tech stadium in World Cup history".
14 Jun 2018
Wellness Meets Fashion: GWS to feature runway show
The confluence of fashion and wellness will be explored during the first-ever Wellness Meets Fashion show, which will take place at the Global Wellness Summit’s (GWS) gala event on 7 October, 2018 in Cesena, Italy.
13 Jun 2018
Breaking: US, Canada and Mexico to host FIFA 2026 World Cup
A joint bid with the US, Mexico and Canada has been selected to host the FIFA 2026 World Cup, following a vote by the FIFA Congress today.
12 Jun 2018
Manchester City FC opens its facilities to kids during Active Uprising
Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
12 Jun 2018
GOCO’s D’Angelo wins Black Diamond Award
The 11th annual Forum Hotel & Spa conference took place last week at the Four Seasons George V in Paris, bringing together spa and hospitality executives from France, Italy, Switzerland, Germany, Austria, the Netherlands, Morocco, Portugal, Russia, Luxembourg, Great Britain and the US.
11 Jun 2018
Michelle Obama to keynote at Mindbody's BOLD Conference
Former First Lady, Michelle Obama, will give a keynote speech at this year's BOLD conference.
04 Jun 2018
Andy Burnham announced as Active Uprising headline speaker
Former health secretary and current Manchester mayor Andy Burnham has been confirmed as the headline speaker at this year's Active Uprising event.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
18-19 Jun 2018
Sports & Leisure Forum
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
18-19 Jun 2018
Spa Life International (Ireland)
Johnstown Estate Hotel & Spa
Enfield
Ireland
18-21 Jun 2018
MuseumNext Europe
tbc
London
United Kingdom
20-21 Jun 2018
MIPIM PropTech Europe
Palais des Congrès
Paris
France
20-23 Jun 2018
SPATEC Europe
Mövenpick Hotel Mansour Eddahbi
Marrakech
Morocco
20-23 Jun 2018
Active Uprising
Manchester Central
Manchester
United Kingdom
23-25 Jun 2018
International Esthetics, Cosmetics & Spa Conference Las Vegas
Las Vegas Convention Center
Las Vegas
United States
24-26 Jun 2018
HOTEC Design
Loews Ventana Canyon Resort
Tucson
United States
27-28 Jun 2018
Major Events Summit
Exhibition Centre Liverpool
Liverpool
United Kingdom
02 Jul 2018
London Venues Summit
Hilton London Canary Wharf
London
United Kingdom
02-03 Jul 2018
Facilities Management Forum
The Principal
Manchester
06-08 Jul 2018
International Game and Amusement Fair (GAF)
Wuhan International Expo Center
Wuhan
China
18 Jul 2018
Hotel Designs Meet Up
King Street Townhouse
Manchester
more diary dates
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