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Wednesday 17 January 2018
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21 Nov 2017
Report highlights workforce challenges for employers in physical activity sector

A third of fitness professionals are considering or have considered leaving the physical activity sector, an industry report is set to reveal.

Lifetime Training and ukactive spoke to 300 current and former fitness professionals in the UK to learn about their experiences.

The findings will show that 45 per cent of those who left their job in the sector moved to work in another industry. The reasons most often cited included a lack of clear career progression; unmet expectations of the job role; workplace culture; and few training or development opportunities.

The report, set to be released in full at the Active Training Conference 2017 next week, focuses on workforce challenges for companies – exploring the limitations to staff retention and how physical activity companies can create supportive environments to attract and retain talent.

The conference takes place on 30 November 2017 at The Hilton in Reading, where findings from the report will be discussed in detail, including how to develop a plan that helps reduce staff turnover.

More than 200 leaders from the profession will learn about the pressing issues in the skills agenda, with panel discussions on how technology will impact the exercise professional, the secret to successfully investing in people and navigating fast-changing policy.

“This report asks what more we can do to keep the brightest and best within our sector – helping to create a truly world-class workforce,” said ukactive CEO Steven Ward.

Matt Robinson, operations director – active leisure at Lifetime Training, added: “The past three years have seen a real shift in focus with the onset of new products and technology. However, things are coming full circle and people have become paramount once again. The key to a successful business strategy is the people who interact with customers day in and day out.

“A realisation has set in with business owners that we need strong customer service and the right people equipped with the right skills to drive change and better business performance. Developing and keeping these people is critical, particularly with the increased investment in the skills agenda brought about by the apprenticeship levy and the sector’s backing of CIMSPA to progress a proper model of occupational development.”

The conference will include keynote speeches ex-footballer Dougie Freedman and former NBA star John Amaechi, as well as talks from Public Health England's national lead for adult health, Dr Justin Varney, and Sport England's head of workforce, Caroline Fraser.

The event concludes with the Active Training Awards, which will be hosted by former elite sprinters Darren Campbell and Katharine Merry.


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11 Jan 2018
Fitness sector leaders set for Madrid training programme
Top executives from the physical activity sector's leading organisations will converge in Madrid, Spain, next month to discuss business issues that will affect the growth of the industry globally.
21 Dec 2017
Birmingham named host city for 2022 Commonwealth Games
Birmingham has officially been named the host of the 2022 Commonwealth Games, beating competition from Kuala Lumpur, Victoria (Canada) and Australia.
20 Dec 2017
Golf leaders to challenge tradition at first Golf Business Innovation Show
The future model for golf clubs and businesses will take centre stage as leaders convene for the inaugural Golf Business Innovation Show in February.
20 Dec 2017
Birmingham set to win bid for 2022 Commonwealth Games
Birmingham is set to be officially announced as the host of the 2022 Commonwealth Games tomorrow (21 December).
13 Dec 2017
Drayson celebrates rise from school drop-out to UK fitness industry's Outstanding Individual of 2017
Danny Drayson has been on a journey from school drop-out to young person development ambassador at Life Leisure – and has now landed Active Training Awards' Outstanding Individual of the Year title along the way.
12 Dec 2017
World Spa Awards winners revealed: Talise Ottoman named best resort spa
The winners of this year’s World Spa Awards have been announced during a gala reception held at the JW Marriott Phu Quoc Emerald Bay resort in Vietnam.
06 Dec 2017
David Adjaye to address race and architecture at Design Miami
David Adjaye will speak on a panel at the 13th annual Design Miami international design fair this afternoon (6 December).
06 Dec 2017
Speakers announced for Forum HOTel&Spa
Tom Bauer, Martin Rhomberg, Roger Allen, Caroline Mahe and Beata Aleksandrowicz have been announced as speakers at next year’s Forum HOTel&Spa conference.
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