Search events by keyword:
    
 Or search by sector, event type and location:
 
 
 
 
 
 
  Your search results will automatically update
 Clear all search options
 

Diary Highlights
Call +44 (0) 1462 431385 to advertise


Monday 18 June 2018
Diary Search
All | Today | This week
Event news powered by leisureopportunities.com
22 Nov 2017
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level

The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.

Thierry Coup, senior vice president of Universal Creative, said that following successes such as Universal’s Harry Potter attractions, public expectation is higher than ever and visitor attractions are tasked to live up to those expectations.

“We have to deliver experiences that are much more immersive than anything you can find out there,” said Coup, speaking during the Legends panel at this year’s IAAPA Expo in Orlando, Florida.

“You can utilise technologies VR or AR but there’s nothing like entering a world where you have been transported completely. It’s not just igniting the basic senses like touch and sound.”

For the Wizarding World of Harry Potter attraction – first opened at Islands of Adventure in Orlando and then replicated at Universal’s parks in Los Angeles and Osaka following phenomenal success – Coup described how multiple senses were integral to the design when creating the attraction to ensure a one-of-a-kind experience.

“You walk into the Wizarding World and you can smell things coming from the restaurant, and it feels very much like what was described in the Harry Potter books by JK Rowling,” he said.

“She did such a great job of describing every one of the senses, that when you finally taste the Butterbeer for example, it’s like a system of engaging everything and placing you in a world that you can’t find anywhere else but there.”

There are, of course, challenges to IP collaboration, which Coup described as “almost like marrying someone for their wonderful child”.

“You have to get along, you have to develop this relationship, but the goal is to ensure together that this ‘child’ is successful,” he said. “That comes with a lot of complexity from the partner but there are so many great things that come along with that.

“For Harry Potter it was small shops, small stores, no marquees, no signage, small entrances – it goes against all the rules we have set for the perfect operating theme park. We learned from that and we were very open because we had to be.

“In the Transformers ride working with Michael Bay, we said ‘we can’t do slow motion on a ride, that won’t work’. But then we tried it and it was actually a great success.

“You have to make compromises. You have to learn as much as you can about where the IP came from and was born. You have to put your ego away and both sides have to speak to each other. It becomes a crazy great marriage and you end up with this amazing final product.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.


Back to previous page
14 Jun 2018
Looking forward as London prepares for MuseumNext
Museum delegates will soon gather in London for the European edition of this year's MuseumNext conference, which kicks off on Monday (18 June) for its 10th year.
14 Jun 2018
Luzhniki Stadium reopens to host opening game of FIFA World Cup
The 21st edition of the FIFA World Cup will kick off later today, marking the re-opening of what has been described as the "most high-tech stadium in World Cup history".
14 Jun 2018
Wellness Meets Fashion: GWS to feature runway show
The confluence of fashion and wellness will be explored during the first-ever Wellness Meets Fashion show, which will take place at the Global Wellness Summit’s (GWS) gala event on 7 October, 2018 in Cesena, Italy.
13 Jun 2018
Breaking: US, Canada and Mexico to host FIFA 2026 World Cup
A joint bid with the US, Mexico and Canada has been selected to host the FIFA 2026 World Cup, following a vote by the FIFA Congress today.
12 Jun 2018
Manchester City FC opens its facilities to kids during Active Uprising
Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
12 Jun 2018
GOCO’s D’Angelo wins Black Diamond Award
The 11th annual Forum Hotel & Spa conference took place last week at the Four Seasons George V in Paris, bringing together spa and hospitality executives from France, Italy, Switzerland, Germany, Austria, the Netherlands, Morocco, Portugal, Russia, Luxembourg, Great Britain and the US.
11 Jun 2018
Michelle Obama to keynote at Mindbody's BOLD Conference
Former First Lady, Michelle Obama, will give a keynote speech at this year's BOLD conference.
04 Jun 2018
Andy Burnham announced as Active Uprising headline speaker
Former health secretary and current Manchester mayor Andy Burnham has been confirmed as the headline speaker at this year's Active Uprising event.
Back to previous page
Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
18-19 Jun 2018
Sports & Leisure Forum
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
18-19 Jun 2018
Spa Life International (Ireland)
Johnstown Estate Hotel & Spa
Enfield
Ireland
18-21 Jun 2018
MuseumNext Europe
tbc
London
United Kingdom
20-21 Jun 2018
MIPIM PropTech Europe
Palais des Congrès
Paris
France
20-23 Jun 2018
SPATEC Europe
Mövenpick Hotel Mansour Eddahbi
Marrakech
Morocco
20-23 Jun 2018
Active Uprising
Manchester Central
Manchester
United Kingdom
23-25 Jun 2018
International Esthetics, Cosmetics & Spa Conference Las Vegas
Las Vegas Convention Center
Las Vegas
United States
24-26 Jun 2018
HOTEC Design
Loews Ventana Canyon Resort
Tucson
United States
27-28 Jun 2018
Major Events Summit
Exhibition Centre Liverpool
Liverpool
United Kingdom
02 Jul 2018
London Venues Summit
Hilton London Canary Wharf
London
United Kingdom
02-03 Jul 2018
Facilities Management Forum
The Principal
Manchester
06-08 Jul 2018
International Game and Amusement Fair (GAF)
Wuhan International Expo Center
Wuhan
China
18 Jul 2018
Hotel Designs Meet Up
King Street Townhouse
Manchester
more diary dates
Published by The Leisure Media Company Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © 2018 Cybertrek Ltd