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Friday 27 April 2018
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05 Feb 2018
Not your mother’s spa: Well+Good launches Retreats

Alexia Brue and Melisse Gelula, founders of lifestyle website Well+Good, have launched a division of retreats, designed to appeal to a new generation of wellness travellers.

At the Global Wellness Summit in October, Brue and Gelula presented findings from a survey they conducted that showed that 40 per cent of their readers – more than half of whom are millennials – would rather go on a fitness retreat with their favourite instructor than to a destination spa.

“These days, among millennials, it’s more brag-worthy to say that you’ve snagged a spot in Taryn Toomey’s DR retreat than it is to say you grabbed a spot at Canyon Ranch or Miraval,” Brue explained at the Summit. “What we’re really seeing among the travel tastes in our readers is that there’s a transfer of trust going on from the properties to these local fitness gurus.”

The first Well+Good Retreat – one of four each year – taps into this trend. Hosted by food and self-care expert Candice Kumai (66.4k Instagram followers) and fitness and recovery expert Charlee Atkins (18.6k Instagram followers), the retreat will take place 25-28 March at Avalon Palm Springs in California.

Along with fitness classes with Atkins and cooking workshops with Kumai, the retreat also includes healthy meals of acai bowls and eggs for breakfast, family-style lunches, and dinner including seafood, veggie and vegan options.

Key to the concept is also the chance to connect with like-minded, wellness-focused people from the Well+Good community, so socialising times are built in to the agenda. About 40 people are expected on the retreats, and prices range from US$2,100 to US$3,000.

Launched in 2010, Well+Good itself has 8 million monthly unique visitors to its site and 1.2 million followers on social media.

Among the survey-takers from the research presented at the Summit, the median age was 33 and the median income was US$103,000 – prime candidates for spas.

At the Summit, Brue and Gelula said they were surprised by the survey’s findings, and that they show a new form of competition for what they “lovingly refer to as the ‘iconic spas of yore’, because they don’t speak to millennials as much”.

“Spas have been eyeing each other as competition, and not these upstart fitness instructors in their own communities,” said Gelula.

What today’s millennial wellness consumer is looking for, said Brue, is “for properties to take her wellness to a new and deeper place, and to give her these immersive, innovative, out-of-the-norm experiences.”



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19 Apr 2018
Black Diamond Award finalists hail from five countries
The finalists for this year’s Black Diamond Award, which honours the best spa manager of the year in Europe, have been announced.
19 Apr 2018
ISPA to Present Visionary Award in memory of Lori Hutchinson
The International SPA Association (ISPA) will present the 2018 ISPA Visionary Award in memory of Lori Hutchinson at the 28th annual ISPA Conference & Expo at the Phoenix Convention Center in Phoenix, Arizona, US., from 24-26 September.
19 Apr 2018
Carlo Ratti explores the effects of climate change at Milan Pavilion
Carlo Ratti has created a climate-controlled garden pavilion with green spaces curated by Patrick Blanc and Flavio Pollano for the 57th annual Salone de l Mobile in Milan.
18 Apr 2018
Agenda for ATM wellness symposium to focus on transformative wellness travel
The agenda for the 2018 Arabian Travel Market’s Spa and Wellness Symposium is set, and the Global Wellness Institute-organised event will feature 16 tourism and hospitality experts presenting new wellness tourism trends globally and across the Middle East and North Africa.
13 Apr 2018
W Hotels launches wellness weekends
W Hotels has announced the next iteration of the brand’s take on fitness and wellness with a new programme, Fuel weekends by W Hotels.
13 Apr 2018
Olympic cycling champion Laura Kenny named as keynote speaker for Active Uprising
Britain’s most successful female Olympian, Laura Kenny, has been announced as one of the keynote speakers for ukactive’s Active Uprising in Manchester this summer.
12 Apr 2018
Personalised nutrition pioneer Neil Grimmer to keynote GWS
Neil Grimmer, founder and CEO of personalised nutrition company Habit, will keynote at this year’s Global Wellness Summit, set to take place 6-8 October in Italy.
11 Apr 2018
Gainsborough Bath Spa expands wellness offering with new wellbeing education sessions
The Gainsborough Bath Spa in Bath, UK, has launched a trio of wellness events, taking place between April and June, that are designed to provide guests with a more rounded wellness offering.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
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28-29 Apr 2018
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American Alliance of Museums: Annual Meeting & MuseumExpo
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Elite Sports Performance & Rehabilitation Expo
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BodyPower Expo
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BodyPower Trade
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Training and Development Summit
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IAAPA EMEA Spring Forum 2018
Various
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Spa Life International (Germany)
Gesundheitsresort Freiburg
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15 May 2018
Digital Marketing Solutions Summit
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