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Friday 23 February 2018
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05 Feb 2018
Not your mother’s spa: Well+Good launches Retreats

Alexia Brue and Melisse Gelula, founders of lifestyle website Well+Good, have launched a division of retreats, designed to appeal to a new generation of wellness travellers.

At the Global Wellness Summit in October, Brue and Gelula presented findings from a survey they conducted that showed that 40 per cent of their readers – more than half of whom are millennials – would rather go on a fitness retreat with their favourite instructor than to a destination spa.

“These days, among millennials, it’s more brag-worthy to say that you’ve snagged a spot in Taryn Toomey’s DR retreat than it is to say you grabbed a spot at Canyon Ranch or Miraval,” Brue explained at the Summit. “What we’re really seeing among the travel tastes in our readers is that there’s a transfer of trust going on from the properties to these local fitness gurus.”

The first Well+Good Retreat – one of four each year – taps into this trend. Hosted by food and self-care expert Candice Kumai (66.4k Instagram followers) and fitness and recovery expert Charlee Atkins (18.6k Instagram followers), the retreat will take place 25-28 March at Avalon Palm Springs in California.

Along with fitness classes with Atkins and cooking workshops with Kumai, the retreat also includes healthy meals of acai bowls and eggs for breakfast, family-style lunches, and dinner including seafood, veggie and vegan options.

Key to the concept is also the chance to connect with like-minded, wellness-focused people from the Well+Good community, so socialising times are built in to the agenda. About 40 people are expected on the retreats, and prices range from US$2,100 to US$3,000.

Launched in 2010, Well+Good itself has 8 million monthly unique visitors to its site and 1.2 million followers on social media.

Among the survey-takers from the research presented at the Summit, the median age was 33 and the median income was US$103,000 – prime candidates for spas.

At the Summit, Brue and Gelula said they were surprised by the survey’s findings, and that they show a new form of competition for what they “lovingly refer to as the ‘iconic spas of yore’, because they don’t speak to millennials as much”.

“Spas have been eyeing each other as competition, and not these upstart fitness instructors in their own communities,” said Gelula.

What today’s millennial wellness consumer is looking for, said Brue, is “for properties to take her wellness to a new and deeper place, and to give her these immersive, innovative, out-of-the-norm experiences.”



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20 Feb 2018
Green Spa Network to host GWI Roundtable
“Inspire action and create community through storytelling” will be the theme for the Green Spa Congress 2018, the annual conference of the Green Spa Network.
15 Feb 2018
Leisure Opportunities is doing an apprenticeship survey – take part!
To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey on the leisure industry’s needs and appetites for hiring apprentices.
15 Feb 2018
Cardiff Council reveals preferred location for new £110m indoor arena
Atlantic Wharf in Cardiff has been selected as the preferred site for a new 15,000-seat indoor arena.
13 Feb 2018
Happiness expert Shawn Achor to open ISPA 2018
The International Spa Association (ISPA) has announced that happiness expert Shawn Achor will deliver the opening keynote speech at the 28th annual ISPA Conference & Expo, which takes place in Phoenix from 24-26 September.
09 Feb 2018
Floating ice rink brings Raiders back to Romford at new £28m leisure centre
A ‘floating’ ice rink has opened in Romford as part of a new £28m leisure centre built to improve sports and fitness facilities in the area.
08 Feb 2018
UK’s first Coaching Week to celebrate wider impact of sports coaches
Great sports coaching will be celebrated in the UK’s first dedicated Coaching Week, to be held in June.
07 Feb 2018
De Leede and Kyricos named chairs of Global Wellness Summit
The Global Wellness Summit (GWS) has named fitness and wellness entrepreneur Tony de Leede and wellness consultant Mia Kyricos as co-chairs of this year’s event.
06 Feb 2018
Michael Mosley to headline first Elevate Conference
TV journalist and presenter Dr Michael Mosley has been announced as a keynote speaker for this year’s inaugural Elevate Conference in London.
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Diary dates
25-26 Feb 2018
Professional Beauty London
ExCeL London
London
United Kingdom
25-26 Feb 2018
World Spa & Wellness Convention London
ExCeL London
London
United Kingdom
25-26 Feb 2018
Fitness Industry Live
ExCel London
London
United Kingdom
25-26 Feb 2018
International Manufacturers and Distributors Forum
ExCeL London
London
United Kingdom
27 Feb - 01 Mar 2018
HI Design MEA: Hotel Interior Design: The Decision Makers' Forum
Grand Hyatt, Doha Hotel & Villas
Doha
Qatar
01-02 Mar 2018
British Association for Sustainable Sport (BASIS) Conference
BBC MediaCityUK
Salford
United Kingdom
04-05 Mar 2018
Professional Beauty Cape Town
The Lookout
Cape Town
South Africa
04-06 Mar 2018
International Esthetics, Cosmetics & Spa Conference New York
Javits Convention Center
New York
United States
05-06 Mar 2018
Healing Summit
Hotel de Rome
Berlin
Germany
05-06 Mar 2018
Professional Beauty Bangalore
Manpho Convention Centre
Bangalore
India
05-07 Mar 2018
International Hotel Investment Forum (IHIF)
Hotel InterContinental
Berlin
Germany
05-09 Mar 2018
National Apprenticeship Week 2018
Various
06 Mar 2018
Women in Wellness Leadership Conference
Convene
New York
United States
07-09 Mar 2018
Global Active City Introductory Workshop
Liverpool Echo Arena
Liverpool
United Kingdom
more diary dates
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