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Friday 21 September 2018
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05 Feb 2018
Not your mother’s spa: Well+Good launches Retreats

Alexia Brue and Melisse Gelula, founders of lifestyle website Well+Good, have launched a division of retreats, designed to appeal to a new generation of wellness travellers.

At the Global Wellness Summit in October, Brue and Gelula presented findings from a survey they conducted that showed that 40 per cent of their readers – more than half of whom are millennials – would rather go on a fitness retreat with their favourite instructor than to a destination spa.

“These days, among millennials, it’s more brag-worthy to say that you’ve snagged a spot in Taryn Toomey’s DR retreat than it is to say you grabbed a spot at Canyon Ranch or Miraval,” Brue explained at the Summit. “What we’re really seeing among the travel tastes in our readers is that there’s a transfer of trust going on from the properties to these local fitness gurus.”

The first Well+Good Retreat – one of four each year – taps into this trend. Hosted by food and self-care expert Candice Kumai (66.4k Instagram followers) and fitness and recovery expert Charlee Atkins (18.6k Instagram followers), the retreat will take place 25-28 March at Avalon Palm Springs in California.

Along with fitness classes with Atkins and cooking workshops with Kumai, the retreat also includes healthy meals of acai bowls and eggs for breakfast, family-style lunches, and dinner including seafood, veggie and vegan options.

Key to the concept is also the chance to connect with like-minded, wellness-focused people from the Well+Good community, so socialising times are built in to the agenda. About 40 people are expected on the retreats, and prices range from US$2,100 to US$3,000.

Launched in 2010, Well+Good itself has 8 million monthly unique visitors to its site and 1.2 million followers on social media.

Among the survey-takers from the research presented at the Summit, the median age was 33 and the median income was US$103,000 – prime candidates for spas.

At the Summit, Brue and Gelula said they were surprised by the survey’s findings, and that they show a new form of competition for what they “lovingly refer to as the ‘iconic spas of yore’, because they don’t speak to millennials as much”.

“Spas have been eyeing each other as competition, and not these upstart fitness instructors in their own communities,” said Gelula.

What today’s millennial wellness consumer is looking for, said Brue, is “for properties to take her wellness to a new and deeper place, and to give her these immersive, innovative, out-of-the-norm experiences.”



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19 Sep 2018
Edgbaston to increase capacity for Ashes test and World Cup
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
18 Sep 2018
Tokyo preparing for 'transformative' Olympic Games
The organising committee for the Tokyo 2020 Olympic Games has pledged to use the 'power of sport to change the world', when it hosts the event in two years' time.
13 Sep 2018
Global Wellness Institute to release in-depth analysis on global wellness economy
The Global Wellness Institute will release an in-depth update of its Global Wellness Economy Monitor at this year’s Global Wellness Summit, taking place at Technogym Village, Cesena, Italy, 6-8 October.
13 Sep 2018
Freedom of movement to lead agenda at ETOA European Tourism Summit
This year's European Tourism Summit, which is being held in Lucerne next month, will focus on the threats on freedom of movement and other key issues facing the European tourism sector.
11 Sep 2018
Rem Koolhaas to deliver keynote at World Architecture Festival
Dutch architect and founder of Office for Metropolitan Architecture (OMA) Rem Koolhaas will deliver the closing keynote speech at the 2018 World Architecture Festival (WAF).
06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit next month in Italy.
03 Sep 2018
Indonesia throws its hat in 2032 Olympic bid ring
Indonesian president Joko Widodo has revealed the country's intentions to bid for the 2032 Olympic and Paralympic Games.
04 Sep 2018
Former NBA Europe chief Ben Morel named CEO of Six Nations Rugby
The Six Nations Council has appointed Benjamin Morel as the new chief executive of Six Nations Rugby – the organisation responsible for the international rugby championship.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
22-23 Sep 2018
World Wellness Weekend
Worldwide
23-24 Sep 2018
The International Congress of Esthetics and Spa - Long Beach
Long Beach Convention Center
Long Beach
United States
23-27 Sep 2018
EAS (Euro Attractions Show) 2018
RAI Exhibition and Convention Centre
Amsterdam
Germany
24-26 Sep 2018
ISPA Conference and Expo 2018
Phoenix Convention Center
Phoenix
United States
24-27 Sep 2018
SIBEC North America
Omni La Costa Resort & Spa
Carlsbad
United States
25-26 Sep 2018
International Wellness Conclave (IWC2018)
Radisson Blu Plaza Delhi Airport
Delhi
India
26-27 Sep 2018
Hotel Investment Conference (Hot.E)
Hilton London Bankside
London
United Kingdom
29-30 Sep 2018
SFN Expo
SEC Glasgow
Glasgow
United Kingdom
29 Sep - 02 Oct 2018
ASTC 2018 Annual Conference
Connecticut Science Center
Hartford
United States
30 Sep - 01 Oct 2018
Olympia Beauty
Olympia Exhibition Centre
London
United Kingdom
01-02 Oct 2018
Energy Management Summit
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
01-02 Oct 2018
Professional Beauty Mumbai
Bombay Exhibition Centre
Mumbai
India
04 Oct 2018
VAC 2018 (The Annual National Conference of Visitor Attractions)
Queen Elizabeth II Conference Centre
London
United Kingdom
more diary dates
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