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Tuesday 13 November 2018
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20 Jun 2018
‘Blue Zone Communities’ to be explored at GWS

Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”



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09 Nov 2018
IAAPA 2018: 35,000 gather in Orlando for record-breaking attractions expo
More than 35,000 buyers, suppliers and representatives of the attractions sector from more than 100 countries are heading to Orlando, Florida, ahead of this year's IAAPA Attractions Expo, which is set to break records once again as the organisation celebrates its centenary year.
01 Nov 2018
Leicester City, Warwickshire CCC and Leeds Rhinos among winners of 2018 IOG Awards
Groundscare teams at Leicester City FC and Leeds Rhinos rugby club are among the winners of the 2018 Institute of Groundsmanship’s (IOG) awards for groundskeeping.
29 Oct 2018
Active IQ wins Innovation of the Year award at FAB 2018
Active IQ has been declared the winner of the Innovation of the Year Award at the FAB 2018 Awards, organised by the Federation of Awarding Bodies (FAB).
29 Oct 2018
STA secures Collaboration of the Year prize at FAB Awards
Safety Training Awards, the awarding organisation of the Swimming Teachers' Association (STA), has been handed the Collaboration of the Year award at this year’s FAB Awards.
26 Oct 2018
Bob Rogers unveils 2018 lineup for IAAPA Legends Panel
Some of the brightest and best minds operating in the attractions industry today will come together to discuss how best to open venues overseas in a culture that might be alien to the team behind it, in a world where fervent nationalism is on the rise.
25 Oct 2018
Birmingham completes venue plan for 2022 Commonwealth Games
Nearly every event at the Birmingham 2022 Commonwealth Games will take place in a facility which is already open, the organising committee for the games has revealed.
24 Oct 2018
Dr Marc Cohen launches ‘Extreme Bathing’ wellness retreats
Dr Marc Cohen, professor at Australia’s RMIT University and board member of the Global Wellness Summit, has launched a series of ‘extreme’ wellness retreats focusing on hot and cold water and breathing techniques.
23 Oct 2018
VisitScotland targets European visitor markets to grow Scottish tourism
VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
12-16 Nov 2018
IAAPA Attractions Expo 2018
Orange County Convention Center
Orlando
United States
13-14 Nov 2018
Spa Life UK
Hilton Birmingham Metropole (NEC)
Birmingham
United Kingdom
14-16 Nov 2018
MAPIC
Palais des Festivals
Cannes
France
15 Nov 2018
Active Training Awards + Conference
Unique Venues Birmingham
Birmingham
United Kingdom
19-20 Nov 2018
Israel Hotel Investment Summit (IHIS)
Hilton Hotel
Tel Aviv
Israel
20-21 Nov 2018
Sleep + Eat
Olympia
London
United Kingdom
27-27 Nov 2018
BASES Conference
Harrogate Convention Centre
Harrogate
United Kingdom
28-29 Nov 2018
MIPIM Asia
Grand Hyatt Hotel
Hong Kong SAR
05-06 Dec 2018
ARCHITECT@WORK - Germany
Messe Stuttgart - Hall 9
Stuttgart
Germany
05-06 Dec 2018
International Sports Convention (ISC)
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Esports Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Turf and Grass Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Stadium Connected Conference
Palexpo Convention Center
Geneva
Switzerland
more diary dates
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