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Friday 19 October 2018
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06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS

International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.



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18 Oct 2018
Alessandri, Clodagh, McCann lead GWS Wellness Awards
The Global Wellness Summit (GWS) celebrated recipients of its 5th-annual Global Wellness Awards and the winners of its Shark Tank of Wellness student competition, all of which were announced at this year’s Summit at Technogym Village in Cesena, Italy. More than 630 invitation-only delegates hailing from 50 countries attended this year’s sold-out Summit, and the 2018 Global Wellness Award recipients, determined by the GWS Advisory Board, were announced on the final day of the Summit, as follows:
17 Oct 2018
Bidding for 2026 Olympics could shrink to a two-horse race as Stockholm looks to pull out
The troubled bidding process for the 2026 could become a two-horse race, after a newly-elected Stockholm City Government said no taxpayer money should be "wasted" on hosting the Games.
16 Oct 2018
Birmingham 2022 organisers to involve local communities in Games planning
The Birmingham 2022 organising committee has launched a campaign which will allow local communities to have their say and help shape the city's Commonwealth Games.
05 Oct 2018
Four Seasons Lana’i wins ISPA’s Innovation of the Year award
Four Seasons Lana’i was named this year’s overall winner for ISPA Innovation of the Year award for its Zen Horse Sunset Yoga experience.
27 Sep 2018
Germany to host Euro 2024 after beating Turkey in final vote
Germany has beaten Turkey to host the Euro 2024 football tournament, after a vote by UEFA's Executive Committee.
25 Sep 2018
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
19 Sep 2018
Edgbaston to increase capacity for Ashes test and World Cup
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
18 Sep 2018
Tokyo preparing for 'transformative' Olympic Games
The organising committee for the Tokyo 2020 Olympic Games has pledged to use the 'power of sport to change the world', when it hosts the event in two years' time.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
17-19 Oct 2018
Mediterranean Resort & Hotel Real Estate Forum (MR&H)
Divani Apollon Palace & Thalasso
Athens
Greece
17-19 Oct 2018
Hotel Investment Conference Asia Pacific (HICAP)
Kerry Hotel
Hong Kong
Hong Kong SAR
21-22 Oct 2018
International Esthetics, Cosmetics and Spa Conference Florida
Broward County Convention Center
Fort Lauderdale
United States
22-22 Oct 2018
Professional Beauty North
Manchester Central
Manchester
United Kingdom
22-23 Oct 2018
Event Organisers Summit
Grange Tower Bridge Hotel
London
United Kingdom
22-26 Oct 2018
Bali Study Tour
Various
Bali
Indonesia
23-26 Oct 2018
World Waterpark Association (WWA) Show
Westgate Resort & Convention Center
Las Vegas
United States
23-26 Oct 2018
SPATEC Middle East
The St. Regis Dubai Al Habtoor Polo Resort & Club
Dhabi
United Arab Emirates
28 Oct 2018
Wellness & Beauty Expo
Bournemouth International Centre
Bournemouth
United Kingdom
28-29 Oct 2018
The International Congress of Esthetics and Spa - Miami
Hyatt Regency Hotel Miami & James L. Knight Center
Miami
United States
31 Oct - 01 Nov 2018
IOG Saltex
NEC
Birmingham
United Kingdom
01-02 Nov 2018
MuseumNext USA
tbc
New York City
United States
03-06 Nov 2018
Spa and Wellness International Congress
tbc
Astana
Kazakhstan
more diary dates
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