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Tuesday 13 November 2018
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23 Oct 2018
VisitScotland targets European visitor markets to grow Scottish tourism

VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.

The Scotland workshop will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets.

Organised by VisitScotland the mission is taking place in Amsterdam, Netherlands, this week (from 23 to 24 October) and will incorporate market awareness sessions, networking opportunities and one-to-one appointments between Scottish suppliers and European travel trade representatives.

The mission has been designed to build relationships and strengthen Scotland’s tourism individual development in the European market ahead of Brexit.

Europe remains an important international market for Scotland and in 2017 accounted for 1.9 million visits to Scotland – a 17 per cent increase on 2016 numbers.

Spending by European visitors increased by 36 per cent – to £1.1bn – in 2017.

The workshop will allow Scottish businesses to travel in-market to gain greater visibility for their companies and expand their market reach.

They are given an opportunity of receiving first-hand feedback from the European travel trade which will help shape their offers to better match European visitor expectations and develop sought-after tourism products in Scotland.

“Our first pan-European travel trade mission will give Scottish suppliers an ideal opportunity to engage one-to-one with Scotland’s key European markets all at the same time," said Riddell Graham, VisitScotland Director of Industry and Destination Development.

"Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about. Innovative new approaches such as this workshop will help to strengthen our tourism development in Europe.”


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09 Nov 2018
IAAPA 2018: 35,000 gather in Orlando for record-breaking attractions expo
More than 35,000 buyers, suppliers and representatives of the attractions sector from more than 100 countries are heading to Orlando, Florida, ahead of this year's IAAPA Attractions Expo, which is set to break records once again as the organisation celebrates its centenary year.
01 Nov 2018
Leicester City, Warwickshire CCC and Leeds Rhinos among winners of 2018 IOG Awards
Groundscare teams at Leicester City FC and Leeds Rhinos rugby club are among the winners of the 2018 Institute of Groundsmanship’s (IOG) awards for groundskeeping.
29 Oct 2018
Active IQ wins Innovation of the Year award at FAB 2018
Active IQ has been declared the winner of the Innovation of the Year Award at the FAB 2018 Awards, organised by the Federation of Awarding Bodies (FAB).
29 Oct 2018
STA secures Collaboration of the Year prize at FAB Awards
Safety Training Awards, the awarding organisation of the Swimming Teachers' Association (STA), has been handed the Collaboration of the Year award at this year’s FAB Awards.
26 Oct 2018
Bob Rogers unveils 2018 lineup for IAAPA Legends Panel
Some of the brightest and best minds operating in the attractions industry today will come together to discuss how best to open venues overseas in a culture that might be alien to the team behind it, in a world where fervent nationalism is on the rise.
25 Oct 2018
Birmingham completes venue plan for 2022 Commonwealth Games
Nearly every event at the Birmingham 2022 Commonwealth Games will take place in a facility which is already open, the organising committee for the games has revealed.
24 Oct 2018
Dr Marc Cohen launches ‘Extreme Bathing’ wellness retreats
Dr Marc Cohen, professor at Australia’s RMIT University and board member of the Global Wellness Summit, has launched a series of ‘extreme’ wellness retreats focusing on hot and cold water and breathing techniques.
19 Oct 2018
Blackstone acquires live events specialist NEC Group
Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
12-16 Nov 2018
IAAPA Attractions Expo 2018
Orange County Convention Center
Orlando
United States
13-14 Nov 2018
Spa Life UK
Hilton Birmingham Metropole (NEC)
Birmingham
United Kingdom
14-16 Nov 2018
MAPIC
Palais des Festivals
Cannes
France
15 Nov 2018
Active Training Awards + Conference
Unique Venues Birmingham
Birmingham
United Kingdom
19-20 Nov 2018
Israel Hotel Investment Summit (IHIS)
Hilton Hotel
Tel Aviv
Israel
20-21 Nov 2018
Sleep + Eat
Olympia
London
United Kingdom
27-27 Nov 2018
BASES Conference
Harrogate Convention Centre
Harrogate
United Kingdom
28-29 Nov 2018
MIPIM Asia
Grand Hyatt Hotel
Hong Kong SAR
05-06 Dec 2018
ARCHITECT@WORK - Germany
Messe Stuttgart - Hall 9
Stuttgart
Germany
05-06 Dec 2018
International Sports Convention (ISC)
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Esports Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Turf and Grass Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Stadium Connected Conference
Palexpo Convention Center
Geneva
Switzerland
more diary dates
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